To make a successful product, the business should think of the following:
- Product need to satisfy consumers wants and needs.
- Has to have something very distinctive from the competitors.
- Not too expensive to produce (depending on the product price).
- Capable of stimulating new wants from the consumer.
- In the design, the performance, reliability and quality should be consistent with the product’s brand image.
Packaging: the physical container or wrapping for a product. It is also used for promotion and selling appeal.
The package of a product must have the following features to make a product successful:
- protect the product
- suitable for the product to fit in
- easy to transport the product
- eye-catching
- carries information about the product
- easy to open the container and use the product
- promotes the brand image
